Using Heat Maps To Analyse Google Analytics Data

Using Heat Maps To Analyse Google Analytics Data

Heat maps can be a really efficient way of analysing data. The colour variation can quickly help you spot the highs and lows of your data as well as trends. Often collating the data for your heat map can take a fair amount of time though, putting you off doing this...
How To Create A PPC Account Development Plan

How To Create A PPC Account Development Plan

There are so many different ways to improve the performance of your PPC activity. There are always new techniques to try and different campaign elements you can tweak, but without proper planning you can end up in total chaos. Ever heard the saying ‘Too many...
How Can I Tell If My PPC Campaign Is Working?

How Can I Tell If My PPC Campaign Is Working?

After running your Pay Per Click campaign for a few weeks, you’ll want to take a look at the figures to see how it’s performing. Impressions, clicks, click through rate, conversion rate…there’s a lot of numbers floating around but how can you...

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