Without a marketing roadmap it’s easy for things to go off course very quickly. If you’re just getting started with your marketing or your current marketing efforts are in a bit of a mess, a marketing roadmap is exactly what you need to help your business grow.
What is a Marketing Roadmap?
Before you start out on any new adventure it’s always a good idea to have a roadmap to help you understand where you’re headed and how you’re going to get there. Marketing adventures are no different. Whatever your goal is, whether that’s to create new sales, raise brand awareness, increase brand loyalty or something else entirely, the journey towards your goal will be much easier (and a heck of a lot faster!) if you have a map to guide you and keep you on track.
What does a Marketing Roadmap look like?
Put simply, a Marketing Roadmap is a detailed plan on how you intend to get from where you are now, to where you want to be. It outlines your current marketing situation, what your future marketing goals are, and what actions you’ll take to make it happen.
Your roadmap should include things like:
- business goals
- marketing aims
- key people
- action points
What happens in a Marketing Roadmap session?
We’ll work with you to discover exactly where you are now and where it is you want to be.
We’ll analyse your current marketing efforts (social media, content marketing, PPC, SEO, email marketing) to find out what’s working and what isn’t.
We’ll dig a little deeper to understand the challenges you’re facing, like the pain points you encounter day to day, as well as larger issues like time and resources.
We’ll create a detailed plan that gives you step by step guidance on how to get to that sweet spot of having a successful marketing campaign that’s bringing in more leads and more sales than ever before.
The best marketing doesn’t feel like marketing.
– Tom Fishburne
Is this for you?
Businesses that benefit the most from a road mapping session are the ones who are just starting out on their marketing journey, who are currently marketing but don’t have a strategy or plan in place, or those who have a current marketing strategy but aren’t seeing results. Does one of those scenarios sound a little familiar? Get in touch and we’ll go over all the finer details with you.
What are the costs involved?
As part of the marketing roadmap process we’ll analyse your current marketing position (by taking a look at your Google Analytics, Google Adwords and social media accounts), we’ll meet with you to go over your business goals and start planning how to get to where you want to be, and we’ll create a detailed roadmap for you making the journey easier, faster and ultimately more successful!
You’ll get all of this for only £299.
Of course your final roadmap is going to include marketing actions you’ll need to take like implementing social media, content marketing, Search Engine Optimisation, Pay Per Click, email marketing etc but there is no obligation for you to partner with us going forward. We’d love to be a part of your success story but if you choose to implement your roadmap in-house or go with another agency, we promise not to take it personally.