Google Adwords Packages & Pricing
Google gets over 1oo billion searches every month. For businesses that want to thrive in today’s world, advertising through Google is no longer an option, it’s essential.
The great thing about Google Adwords though is that you can invest as much or as little as you like to get your brand in front of potential customers. And it certainly doesn’t hurt that you can choose who sees your ads, meaning you’re not wasting money advertising to people who aren’t interested in what you have to offer.
Strategy & Research
An essential element of a successful Google AdWords campaign is making sure you do your research. We always complete extensive keyword and competitor research before we begin any campaign and consider costs as well as search volume. Using this data along side your web analytics (Google Analytics) helps us project potential results. We also use our experience of managing countless Google AdWords campaigns to make sure your campaign starts strong.
A lot of Google AdWords campaigns waste budget quickly by showing ads to people who aren’t likely to purchase. We’ll gather data from your website analytics (Google Analytics) to find the types of people that convert best on your site. If men aged 25-34 from Newcastle are more likely to convert than others on your site, we’ll make sure we get your ads in front of this audience.
Google Analytics and Google Tag Manager are the perfect compliment to Google AdWords when it comes to remarketing. We’ll create audiences around your sales funnel and use these to improve your conversions. For example, if someone visits your site and adds an item to their shopping cart but doesn’t purchase, we can target this person and entice them to come back and finish their purchase. For those who have purchased, we can highlight to them any complimentary products/services you might offer.
Regular optimisation and testing helps campaigns to perform their best. We’ll use a combination of your Google AdWords campaign data along with Google Analytics data to find the best performing ads as well as the ones that could use a little tweaking. Optimisations will include ad copy and extensions, bids, targeting (demographics, locations, audiences), scheduling, landing pages and more!